New Era
Clean Trucker Cap in Black / White
RRP £19.95
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Adjustable 9FORTY A-Frame Trucker
Contoured crown with structured front panels in black and white mesh rear panels
Matching black fully curved visor
New York Yankees’ official team logo in raised white embroidery to the front
White adjustable plastic snap closure to the rear
Contrasting New Era flag in black stitching to the left
% Multipanel cotton/poly mesh fabrication
One size fits all
New Era
After working for John Miller Cap Company for 18 years, German immigrant Ehrhardt Koch saw an opportunity to take his skills to the next level. In 1920, his dreams came true when he borrowed $1000 to start the New Era Cap Co. making 60,000 Gatsby Caps per year.
In 1932, with professional baseball growing in popularity, New Era Cap Co. saw an opportunity to launch a new item in the marketplace – the baseball cap. The first New Era professional baseball cap was produced in 1934 for the Cleveland Indians’ home and away uniforms.
By 1950, New Era was the only independent cap maker supplying caps to big league baseball teams. Its impressive roster of clients included the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and Detroit Tigers. In 1954 Ehrhardt's son, Harold, redesigned New Era’s fitted cap, giving it a more contemporary look. It was then that the 59FIFTY fitted cap was born. Nowadays New Era produce over 50 million caps per year.
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