Levi's^®

Levi Strauss was born in Buttenheim, Bavaria in 1829. In 1853 he moved to San Francisco in order to become an American citizen and make his fortune selling clothing and overalls to miners.

In 1872, Levi received a letter from a regular customer, Jacob Davis, in which he explained to Levi how he strengthened his trousers by placed metal rivets at the points of strain such as the pocket corners and at the base of the button fly. Davis didn't have the money needed to patent his process, so the pair became partners and Levi paid the amount needed. In 1873 The patent was granted and jeans as we know them were born.

What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents, and everyday men and women, these functional pieces were the clothes people not only worked in – they lived their lives in, too.